Who is Heyflow?
Heyflow is a fast-growing SaaS company that helps businesses boost conversion rates through interactive, no-code funnels. Founded in Hamburg, Germany, Heyflow serves customers globally with a strong focus on user experience and product excellence. After securing $6 million in seed funding in early 2022, the team began scaling their operations rapidly to meet new growth goals and market demand. In 2024, they raised a $16 million Series A round. A milestone they attribute to their 20 exceptional international hires across Customer Success, Sales, and Engineering. “Without this talented team, we wouldn’t have reached this achievement,” they shared.
50-100
9 countries
Germany
What Challenge was Heyflow Facing?
January 2022 marked the start of rapid growth for Heyflow. The company had secured new funding and was preparing to scale from just five employees to over 25 within a year. But finding qualified candidates (and doing it fast) became an immediate challenge.
“The question was: Where can we find these people?” says Jule Reich, Head of People at Heyflow.
“We knew we had to go beyond Germany, and even beyond the German-speaking region. So we made the decision to hire globally.”
Global talent acquisition became essential, but without local entities in every market, the operational and legal hurdles of international hiring could have slowed down their momentum.
“We knew we had to go beyond Germany, and even beyond the German-speaking region. So we made the decision to hire globally.”
How did WorkMotion help Heyflow to solve their challenge?
Heyflow turned to WorkMotion to help them scale internationally, compliantly and quickly. The team needed a platform that could manage everything from onboarding to ongoing payroll, while staying aligned with local regulations in each country.
“WorkMotion checked all our boxes right away,” Jule Reich explains.
“From an easy-to-understand platform to excellent customer support and strong compliance. We’ve worked with quite a few EORs, but none master the all-in-one experience like WorkMotion does.”
Through WorkMotion, Heyflow successfully hired talent across multiple countries, including Italy, Spain, the Netherlands, and the US. Whether it was securing niche technical talent or building a more diverse and inclusive workforce, the impact was immediate.
“With WorkMotion's compliance and fast processes, we were able to onboard great talent quickly. Now those employees are thriving within the organization.”
Future hiring goals with WorkMotion
Prior to WorkMotion, partnering with EOR providers came with friction: Slow responses, unclear compliance guidance, and a lack of local expertise.
“That’s a potential threat to our business,” Jule Reich recalls.
“It slows everything down. WorkMotion, on the other hand, gave us tailored guidance, deep country knowledge, and full-scale support from day one.”
Instead of simply outsourcing EOR logistics, Heyflow gained a strategic partner who helped them confidently open up new markets and stay ahead of administrative and regulatory complexity.
“Every Customer Success Manager I’ve worked with, I’d happily share a beer with them. They’re problem solvers, quick, patient, and genuinely friendly. That makes a huge difference.”
Why Heyflow trusts WorkMotion
For the Heyflow team, trust is built on responsiveness, precision, and human connection.
“Every Customer Success Manager I’ve worked with, I’d happily share a beer with them. They’re problem solvers, quick, patient, and genuinely friendly. That makes a huge difference.”
Beyond the people, the platform itself delivers efficiency gains that translate to measurable business value.
Heyflow describes WorkMotion in three words:
Trusted. A solution that’s easy, fast, and delivers what it promises.
Responsive. Great people behind the platform who truly care.
Empowering. Enables us to grow globally without barriers.
The Impact
Since partnering with WorkMotion, Heyflow has unlocked meaningful improvements in operational efficiency:
- Time to hire dropped from 48 days to 23 days
- Administrative effort reduced by 2 hours per week, on average
- Faster onboarding enabled new employees to contribute sooner
- Expanded global reach to secure niche roles and increase diversity
“Limiting yourself to one market can hold you back, or even become risky,” Jule Reich explains.
“With remote hiring, your talent pool grows massively, productivity increases, and diversity brings new perspectives that strengthen performance.”
WorkMotion’s consistency and tailored support over three years have embedded trust at every level.
“Thank you to everyone at WorkMotion for this successful collaboration so far. Keep up the quality. It’s truly part of Heyflow’s success.”
![idWjC-9cC6_logos 1 [Vectorized]](https://workmotion.com/wp-content/uploads/2026/02/idWjC-9cC6_logos-1-Vectorized.svg)
